Tapping the Untapped Indian Rural Territories through BTL Activities
“Real India Lives in her Villages” – as rightly said by Mahatma Gandhi, the quote is relevant to the world of marketing and advertising. Tapping the right set of consumers…
Breaking Down BTL Marketing: Examples of Successful Campaigns You Need to Know
Are you looking to take your marketing game up a notch? If so, then you need to understand the power of BTL or Below-the-Line advertising. While ATL(Above-the-Line) advertising may get…
Unleashing the Power of BTL Activities for a Successful Brand Activation
In today’s volatile business scenario, a marketer needs to find effective ways to remain steadfast in this competitive environment. Resorting to traditional ATL advertising mediums such as radio, television and…
BTL Marketing: A boon for your business
Is your business finding it difficult to cut through traditional advertising clutter? Is it struggling to create a unique experience that exceeds consumer expectations? Then look no further, we’ll cover…
