Tapping the Untapped Indian Rural Territories through BTL Activities
“Real India Lives in her Villages” – as rightly said by Mahatma Gandhi, the quote is relevant to the world of marketing and advertising. Tapping the right set of consumers…
“Real India Lives in her Villages” – as rightly said by Mahatma Gandhi, the quote is relevant to the world of marketing and advertising. Tapping the right set of consumers…
As you dive into the world of advertising, it's essential to understand two of the most common types of marketing strategies used by businesses: Above-the-Line (ATL) and Below-the-Line (BTL) Marketing.…
In today’s volatile business scenario, a marketer needs to find effective ways to remain steadfast in this competitive environment. Resorting to traditional ATL advertising mediums such as radio, television and…