Set Wet Gel

Salon Activation & Celebrity Hairstylist Interaction

Triveni Media executed a successful campaign for Set Wet Gel targeting top-tier salons in Punjab. The initiative aimed to boost brand visibility, drive product sales, and offer unique experiences to salon owners and their clients, leading to significant results.

Objectives

  • Increase Brand Visibility: Promote Set Wet Gel to a broader audience in Punjab.
  • Drive Product Sales: Encourage salons to boost product sales.
  • Offer Unique Experiences: Provide memorable interactions for salon owners and clients.
  • Build Relationships: Strengthen ties with top-tier salons.
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Target Audience

Salon-visiting consumers 

Conceptualization

  • Salon Engagement: Identified A-grade salons for branding activities to enhance visibility and encourage contest participation.
  • Contest & Rewards: Launched a contest with attractive rewards for the top 100 performers, including a personal session with celebrity hairstylist Aalim Hakim as the grand prize.
  • Celebrity Interaction: Organized an exclusive session with Aalim Hakim, offering styling tips and personalized services to contest winners.

EXECUTION

  • Enhanced brand visibility through posters, banners, and in-store displays.
  • Promoted the contest among salon owners and clients, leading to widespread participation.
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Results and Impact

  • Increased Brand Visibility: Raised awareness among salon owners and clients in target cities.
  • Boosted Product Sales: Notable sales increase in participating salons.
  • Enhanced Customer Satisfaction: Clients valued the chance to interact with a celebrity hairstylist and receive personalized advice.
  • Stronger Salon Relationships: Fostered closer ties with A-grade salons.

Bottomline

The Set Wet Gel campaign was a success, effectively increasing brand visibility, driving product sales, and strengthening relationships with key stakeholders by providing unique experiences for salon owners and clients.

New Customers
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Towns Covered
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No. of Retailers Connected
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Total Sales
₹ 0

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