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Judiye Desh Ke No. 1 Oil Se Aur Baniye No. 1 Dukandar
Nihar Shanti Amla Feeder Market Activity
“Trade Engagement Campaign of The Year: Bronze Award”
Nihar Shanti Amla, a leading hair oil brand, aimed to amplify its stock placement and sales. To achieve this, they launched the “Judiye Desh Ke No.1 Hair Oil Se Aur Baniye No.1 Dukandar” campaign, targeting retailers in Rajasthan and Uttar Pradesh. The campaign centred around a series of incentives, contests, and on-ground activations designed to encourage retailers to stock and promote Nihar Shanti Amla.
Objectives
Boost sales of Nihar Shanti Amla Hair Oil, position it as “Desh ka No.1 Hair Oil,” increase retailer engagement, drive stock purchases, and reinforce its status as the highest-selling hair oil.
Target Audience
Retailers in wholesale markets across Rajasthan and Uttar Pradesh.
Concept
Incentivize retailers to increase stock through the “No.1 Shop Contest,” offering shop makeovers as prizes, along with additional incentives like free rickshaw rides and instant rewards.
EXECUTION
The campaign reached 67 districts through:
- On-ground Promotion: Promoters engaged retailers with campaign details and incentives.
- No.1 Shop Contest: Retailers who purchased a minimum quantity entered a draw for a shop makeover.
- Instant Rewards: Retailers received carry bags, samples, and mobile recharges.
- Free Rickshaw Rides: Offered to retailers who purchased stock.
- Wholesaler Incentive: Top-selling wholesalers were rewarded.
Results and Impact
- Increased Sales: Sold 90,000 liters of Nihar Shanti Amla during the campaign.
- Retailer Engagement: 30,466 retailers made purchases, with 30,500 contacted.
- Stock Placement: Covered 233 feeder markets and activated 969 outlets.
- Brand Visibility: Enhanced through activations and free rickshaw rides.
- Retailer Satisfaction: 60 retailers won shop makeovers, improving their business image.
Bottomline
The campaign effectively boosted sales, enhanced brand visibility, and strengthened retailer relationships, positioning Nihar Shanti Amla as a leading hair oil brand.
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Towns Covered
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No. of Retailers Connected
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Total Sales
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