Reaching out to the next generation of consumers is crucial for any brand looking to stay relevant in this era. Among the plethora of strategies available, School & College Connect Programs is an approach that stands out.
As we dig deep into below-the-line marketing scenario, these programs come largely into the picture in creating an influence on the minds of people. They play a significant role due to the influence young people have on their peers, families, and communities.
Youth today are armed with smartphones and social media accounts and have the ability to shape trends, amplify messages, and influence the purchasing decisions of the people they are surrounded by. Now, let’s take a closer look at how these Connect Programs are beneficial for your brand!
Role of School & College Connect Programs
So, what exactly are School & College Connect Programs, and why are they so effective? These programs involve collaborating with educational institutions to create tailored marketing initiatives. Here’s how these programs are essential:
- Leveraging Peer Influence
One of the most effective features of School & College Connect Programs is the potential to benefit from peer influence. When students become brand ambassadors, they naturally spread the word among their peers, resulting in a chain reaction of brand loyalty.
- Educational Engagement
Adding an educational component creates depth to the marketing initiative and fosters a sense of goodwill. Thus, brands can conduct workshops, seminars, or competitions that align with their products or services through engaging techniques such as Flipbooks, content represented in the form of AR & VR, etc.
- Direct Engagement
School & College Connect Programs facilitate direct engagement with students. Whether it’s through workshops, events, or sponsored activities, brands get the chance to interact firsthand with their target audience. This direct engagement helps in building personal connections.
Implementing School & College Connect Programs in Below-the-Line Marketing
BTL strategies focus on targeted, personalized interactions rather than mass advertising. Below are some examples of successful campaigns executed by our Agency:
Our Agency’s Success with School & College Contact Programs:
College Contact Program Campaign
“Trinity: The Next Level Campaign in Partnership with Facebook Gaming”
Our BTL agency’s entry for the ACEF (Asian Customer Engagement Forum and Awards) 2023, the “Trinity” campaign, was a game-changer. In partnership with Trinity Gaming India and Facebook Gaming, we launched a college-level talent hunt and gamer onboarding program. The Canter, a focal point of the campaign, offered live-streaming sessions where participants gamed alongside top content creators. Attendees also enjoyed GFX & VFX workshops, talent management, esports tournaments, and gaming content creation sessions.
Featured in “Navi Duniya Newspaper,” “News Monk E-Newspaper,” and “Pumirror E-Newspaper,” the campaign became a springboard for aspiring gamers to enter the professional gaming world.
School Contact Program Campaign
“Savlon: Power Handwash SCP”
A School Contact Program to promote Savlon Handwash among children was executed by our agency, featuring engaging elements like AV equipment, standees, sound systems, and promotional materials like posters & Hopscotch floor mat, etc.
The activity included AV sessions with educational videos featuring popular characters such as Sachin & Chhota Bheem, interactive questionnaires and a demonstration of handwash steps using Savlon products. The children participated in a handwash pledge and the winners were gratified with exciting prizes.
The initiative also emphasized installing first aid boxes in schools and distributing samples to students and the faculty.
“Godrej Magic Handwash”
This School Contact program was organized by our Agency in Delhi and Varanasi to promote the Handwash. The initiative focused on enhancing brand awareness, activating consumers and fostering top-of-mind recall in children. It included impactful posters, a drawing competition for students, and educational sessions emphasizing daily handwashing habits.
This integrated approach effectively engaged the school community and successfully communicated the product’s benefits, contributing to the campaign’s success.
“Nihar Shanti Amla”
Our Agency launched the ‘Fun Pathshala’ School Contact Program for Dabur Shanti Amla Hair Oil as part of its CSR activities, addressing the English language learning challenge in rural/government schools. It targeted children aged between 10 to 16 years.
The program allowed learning English through a simple missed call. The participants received call-backs and accessed short audio modules teaching English translations of common Hindi sentences, totaling over 100 modules.
This innovative approach aimed to empower rural children with English language skills, leveraging technology for educational benefit.
Conclusion:
In conclusion, School & College Connect Programs stand out as a powerful strategy in below-the-line marketing, especially in today’s digital age where youth influence is paramount. Triveni Media Marketing Services Pvt. Ltd. provides impactful, innovative and memorable campaigns that resonate with the youth and leave a lasting impression.
