In the current marketing landscape, achieving explosive growth for a new brand poses significant challenges. Undeniably, a multitude of marketing tools and services are there for elevating brands positioning and amplifying their presence. However, when it comes to ground reality, even the most innovative billboards and attention-catching social media campaigns gets lost in the mix. And then, the big question arrives, how to carve out a space in such a competitive market?
To keep up with the competitive on and survive during the hard times, it becomes necessary for a brand to strongly position its presence among the consumer base. And how can we achieve this? Through a highly effective face to face communication that offers the ability to educate consumers about items that they would not otherwise have heard about; to influence their purchase decisions. That’s why in today’s landscape, brands still focus on traditional door-to-door marketing techniques.
Realizing the potential a direct consumer engagement holds, Godrej decided to set themselves apart from competitors in the modern age competition. The brand embarked on a Door-to-Door Campaign to propel purchase of its products, namely, Good Knight, Godrej HIT, and Godrej Aer Pocket. This hyperlocal marketing initiative targeted five states – Uttar Pradesh, Madhya Pradesh, Rajasthan, Punjab, and Delhi NCR.