Dabangs of Nihar Naturals Hair Oil

Nihar Naturals Dealers’ Meet

Nihar Natural Hair Oil, a prominent brand in the hair care segment, organized a “Dabangs of Nihar Natural Hair Oil” dealers’ meet event to recognize and reward the outstanding performance of its dealers. The event, held at the Lalit, Kolkata, aimed to foster stronger dealer relationships, boost morale, and create a platform for interaction between the brand and its key stakeholders.

Objectives

  • Recognize and reward top-performing Nihar Natural Hair Oil dealers.
  • Strengthen dealer relationships and loyalty.
  • Enhance brand image as dealer centric.
  • Generate positive word-of-mouth within the dealer network.

Target Audience

Top-performing dealers of Nihar Natural Hair Oil.

Concept

A celebratory event recognizing dealer achievements, featuring awards, entertainment, and a special appearance by brand ambassador Vidya Balan.

EXECUTION

  • Venue: Hosted at The Lalit, Kolkata, reflecting Nihar’s premium values.
  • Guest List: Top dealers selected based on performance.
  • Agenda: Awards ceremony, magic show by Rahul Kharbanda, and a talk show with Vidya Balan.
  • Recognition: Dealers were awarded across various categories.
  • Engagement: Interactive sessions and entertainment fostered deeper brand-dealer connections.

Results

  • Boosted Morale: Motivated dealers and encouraged loyalty.
  • Strengthened Relationships: Enhanced brand-dealer engagement.
  • Improved Brand Image: Positioned Nihar as supportive and dealer-focused.

Bottomline

The “Dabangs of Nihar Natural Hair Oil” event successfully celebrated dealer achievements, fostering stronger relationships and enhancing brand loyalty.

New Customers
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No. of Retailers Connected
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Total Sales
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