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Iconic flavors take you to the city of style
Blenders Pride and Blenders Pride Reserve Collection Iconic Flavours Campaign
Blenders Pride, synonymous with elegance and sophistication, launched the “Iconic Flavors Take You to the City of Style” campaign to elevate brand perception and consumer engagement. The campaign aimed to create a unique and immersive experience, fusing the brand’s luxurious image with the timeless allure of Paris. By transforming select outlets into Parisian-themed restaurants, the campaign aimed to drive brand recall, increase consumer participation, and ultimately, boost sales.
Objectives
- Elevate Blenders Pride as a premium, sophisticated spirit.
- Create an engaging consumer experience.
- Boost foot traffic and brand awareness.
- Generate word-of-mouth and social media buzz.
- Drive sales through a “Win a Trip to Paris” contest.
Target Audience
Upscale, urban consumers aged 25-45 who appreciate luxury and fine experiences.
Concept
A Parisian-themed dining experience was created at selected outlets, immersing consumers in the charm of Paris and offering the chance to win a trip to the City of Love.
EXECUTION
- Eiffel Tower Décor: Outlets were transformed with Paris-inspired decor.
- Contest: Consumers purchased Blenders Pride bottles and entered a contest via unique codes.
- Souvenirs: Eiffel Tower pendants were given as keepsakes.
- Promotion: PR and social media amplified campaign reach.
Results and Impact
- Brand Awareness: Striking visuals and themes boosted recognition and recall.
- Enhanced Image: The campaign positioned Blenders Pride as a luxurious choice.
- Consumer Engagement: 1,525 individuals engaged, and the contest boosted product sales.
- Social Buzz: Positive word-of-mouth and social media sharing amplified the campaign.
Bottomline
Blenders Pride’s Parisian-inspired campaign successfully enhanced its premium image and left a lasting impact on consumers.
New Customers
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Towns Covered
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No. of Retailers Connected
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Total Sales
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