In our pursuit to transport consumers to the enchanting streets of Paris, we meticulously designed every detail of the campaign execution to create an immersive and indelible experience.

1. Eiffel Tower Façade & Arch Gate Setup:

At the entrance of the cafes, majestic Eiffel Tower-shaped gate arches stood tall, instantly captivating passersby and setting the stage for a Parisian adventure.

2. Paris Themed Dining Table Setup @ Cafés:

Inside the cafes, meticulously arranged Paris-themed dining tables awaited consumers, adorned with elegant décor that transported them to the charming street-side cafes of Paris.

3. Engaging Consumer Interaction:

Our promoters warmly welcomed consumers, introducing them to the captivating ‘free trip to Paris’ contest. Their enthusiasm sparked curiosity and excitement, drawing consumers into the experience.

4. Seamless Consumer Registration Process:

Participation in the contest was effortless yet engaging. Consumers simply purchased a bottle of Blenders Pride, revealing a unique code hidden beneath the bottle’s cardstock. With a quick scan of the QR code, they registered for their chance to win a dream trip to Paris.

5. Thoughtful Souvenir Distribution:

As a token of appreciation, specially crafted cards adorned with exquisite Eiffel Tower pendants were distributed to consumers, particularly targeting women. These beautiful souvenirs not only celebrated the Parisian theme but also served as cherished reminders of the unforgettable experience.

By intricately weaving together creativity, interactivity, and attention to detail, our campaign execution surpassed expectations, leaving an unforgettable mark on consumers and setting new benchmarks for excellence in experiential marketing.