The FMCG industry is evolving rapidly, influenced by shifting consumer behaviours, technological advancements, and sustainability-driven demands. Companies are restructuring their strategies to align with these changes, ensuring they remain…
In today's rapidly evolving marketing landscape, where digital strategies often take center stage, door-to-door marketing is sometimes overlooked. However, it remains a powerful way for businesses to connect with potential…
Experiential marketing is more than just a buzzword; it's a strategy that taps into the human psyche, creating memorable experiences that resonate with consumers on a deeper level. From childhood,…
“Real India Lives in her Villages” – as rightly said by Mahatma Gandhi, the quote is relevant to the world of marketing and advertising. Tapping the right set of consumers…
Reaching out to the next generation of consumers is crucial for any brand looking to stay relevant in this era. Among the plethora of strategies available, School & College Connect…
Are you looking to take your marketing game up a notch? If so, then you need to understand the power of BTL or Below-the-Line advertising. While ATL(Above-the-Line) advertising may get…
As you dive into the world of advertising, it's essential to understand two of the most common types of marketing strategies used by businesses: Above-the-Line (ATL) and Below-the-Line (BTL) Marketing.…
In this fast-paced world of commerce, businesses are continuously analysing their strategies to stay ahead of the competition. The distinction between modern and general trade is an important part of…
In today’s volatile business scenario, a marketer needs to find effective ways to remain steadfast in this competitive environment. Resorting to traditional ATL advertising mediums such as radio, television and…
Owing to urban audiences wavering loyalty towards brands, Fast-Moving Consumer Goods (FMCG) firms are eyeing small towns to expand their reach. They are uncovering the potential of these rural markets…
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