Savlon, a prominent hygiene brand under ITC, initiated the Savlon Swasth India Mission in 2016 to promote handwashing habits among children through interactive educational activities in schools. Since its inception, the program has reached over 8.5 million children in 25,000 schools, effectively instilling the importance of hand hygiene among primary school students.
Collaborating with Triveni Media, the brand successfully executed the campaign in Haryana and Gujarat, enhancing its impact in the targeted communities.