In today’s fiercely competitive retail landscape, Godrej Consumer Products Ltd. launched the innovative “Aarambh” campaign to bolster visibility, compliance, and sales for its flagship Godrej No.1 soap brand. This large-scale retail merchandising and audit initiative spanned the North, Central, West, and South regions of India, from July-December 2023, covering 45,202 outlets. With precise execution and incentivization tactics, “Aarambh” significantly enhanced brand trust, recall and offtake for Godrej No.1 while identifying opportunities to optimize retail operations. The initiative’s impressive results and unique model make it replicable across product categories.