The activation started off well with our team meeting the MW team. Touring multiple Retail touchpoints, the branded van, our crew visited the retail markets as per the predetermined path to seed the product into the outlets. The van had a magnificent and organized display of the MW Product Range. Walking Inflatables were used predominantly to create a robust buzz about the activity at the retail periphery.

Mithi Potli a well curated thoughtful gift hamper created – was given to the retailers via supervisor to make them taste the sample and book an order accordingly. This created a unique interpersonal connect of the brand and product with the retailers and make them experience the product and its attributes vividly.

The sampling process went off smoothly and productively, post which the supervisor convinces the retailer to place an order. This was the time our team exercised the strong pitch led persuasion model to get sales orders from the retailers. The supervisor to get the maximum output from this activity, communicated them about the scratch-and-win offer as per which placing an order of a minimum of Rs 500/- retailers were getting a scratch coupon and were eligible to win assured gifts. In a scratch coupon scheme, shopkeepers were rewarded with a set of 5 pens, a notepad with a pen, and a utility pouch.

These utility driven gratifications and retail baits worked wonders for us in seeking unprecedented and exemplary response from the retailers. The team created a Strong visibility of the brand and products through Wall paintings, Dealer Board, Posters, Buntings, Flanges, and Tin-Plates were installed at the outlets, as per the orders placed by the retailers.

To create a Strong consumer interception for MW- Team Triveni with its distinctive capabilities to handled consumer led activation aligned its proficient manpower towards the evening consumer activation at high congregation points in the market.

Our EMCEE played a pivotal role in assembling the crowd to inform and educate them about the MW initiative. Engagement activities kept the consumer passion and the ardor soaring high. A basketball pong game with prompt gratification was played with the consumers to entice and engage them effectively.