Parryware Van Yatra

Parryware Roca, a leading name in bathwares and bathroom fittings, sought to promote its new range of products under the concept of #Yourooms. To effectively create awareness and generate buzz around their latest offerings, the company initiated an extensive on-ground activation campaign. This campaign was designed to engage both consumers and retailers, driving dealership and sales through a dynamic, interactive approach.

Objectives

Increase Brand Awareness: Promote the new product range and the #Yourooms concept.
Drive Sales: Generate leads through direct consumer interaction.
Engage Retailers: Inform and involve retailers to boost distribution.

EXECUTION

In March 2020, Parryware Roca launched a two-month sales push using two branded canters that traveled 9,267 kilometers across Bihar and Orissa. The campaign began with dealer visits to gather leads and included retailer interactions at market points. The canters showcased the new products with engaging activities and games, drawing in passersby. Consumers could explore products, inquire about pricing, and participate in games while retailers were briefed on the new offerings to encourage stocking.

Results and Impact

Market Reach: Covered 68 dealer points across Bihar and Orissa.
Footfall and Engagement: Attracted 11,570 consumers, with 568 actively participating in activities.
Lead Generation: Generated 329 hot leads and 855 warm leads for potential sales.
Retailer Engagement: 350 participants received gratifications, highlighting effective engagement.

Conclusion

The Parryware Roca #Yourooms activation successfully met its objectives by utilizing an interactive approach with branded canters. This strategy enhanced brand visibility, drove sales, and fostered strong consumer and retailer engagement.

New Customers

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Towns Covered

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No. of Retailers Connected

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Total Sales

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