Philips Style Sutra Multi-Location Activation

Philips, a renowned consumer electronics brand, aimed to reach a diverse target audience, including young adults and the younger generation, for its shaver and personal care range. To achieve this, the brand launched an interactive activation campaign centered around the theme “Who You Gonna Be Today?”

Objectives

Increase brand awareness among the target demographic.
Engage consumers through interactive experiences.
Highlight product USPs visually.
Drive sales with on-spot gratifications and promotions.

Target Audience

Young adults (18+ male) for Philips Shavers.
Younger generation for the Philips Personal Care range.

EXECUTION

The activation took place in high-traffic locations, including multi-brand outlets, electronic mega stores, and malls, with a focus on colleges for younger audiences. Interactive kiosks showcased product features through hands-on demonstrations. A branded bullet rally attracted attention, while Philips offered on-spot styling services, emcee-led games, and gratifications to enhance engagement.

Results and Impact

Increased Brand Awareness: Significant growth in brand visibility among the target demographic.
Enhanced Brand Image: The campaign positively impacted Philips’ brand perception.
Increased Sales: Promotions and gratifications led to noticeable sales boosts.
Customer Satisfaction: Engaging experiences fostered loyalty among consumers.

Conclusion

Philips’ “Who You Gonna Be Today?” activation effectively engaged the audience, highlighted product features, and drove sales, contributing to the brand’s overall growth and market presence.

New Customers

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Towns Covered

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No. of Retailers Connected

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Total Sales

₹ 0