Nihar Shanti Amla Fun Pathshala

Nihar Shanti Amla launched the Fun Pathshala program as a Corporate Social Responsibility (CSR) initiative to address English language learning challenges in rural schools. Utilizing a simple missed call mechanism, the program offered accessible learning opportunities for children aged 10 to 16 in rural India through engaging audio modules.

Objectives

Accessible Learning: Provide English language learning for rural school children.
Address Teacher Scarcity: Overcome the lack of qualified English teachers in rural schools.
Educational Development: Contribute to the overall education of rural children.
Enhance Brand Image: Strengthen the brand reputation of Dabur Shanti Amla Hair Oil through CSR efforts.

Target Audience

Children aged 10 to 16 in rural and government schools in India.

Conceptualization

The Fun Pathshala program used a missed call mechanism, allowing participants to call a dedicated number (98272183927) to access over 100 audio modules teaching English translations of common Hindi phrases. Triveni Media collaborated with schools and communities, using both digital and traditional marketing to promote the program.

EXECUTION

Triveni Media targeted rural schools through promotional activities to encourage participation. The user-friendly missed call system facilitated easy access to audio modules, enabling children to learn at their own pace. Program usage was tracked to measure its impact on participants’ English skills and gather feedback.

Results and Impact

Wide Reach: Successfully reached many children in rural India, addressing critical educational needs.
Accessibility: Made learning easy for children with limited resources.
Engaging Content: Offered a fun way to learn English through audio modules.
Positive Impact: Contributed to the educational development of rural children.
Brand Enhancement: Improved the brand image of Nihar Shanti Amla Hair Oil as a socially responsible entity.

Conclusion

The Fun Pathshala program effectively provided a valuable educational resource to rural school children. By leveraging technology and a user-friendly approach, it successfully tackled English language learning challenges and contributed to the overall development of its target audience

New Customers

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Towns Covered

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No. of Retailers Connected

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Total Sales

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