Triveni Media's School Contact Program for Godrej Magic Handwash

Consumer & Trade Activation Campaign

Triveni Media executed a successful School Contact Program in Delhi and Varanasi to promote Godrej Magic Handwash. The initiative effectively enhanced brand awareness, activated consumers, and created a buzz around the product through engaging activities.

Objectives

Increase Brand Awareness: Promote Godrej Magic Handwash among school children and their parents.
Activate Consumers: Encourage the use of Godrej Magic Handwash.
Indirect Marketing: Reach a wider audience.
Foster Brand Advocacy: Engage school children as brand advocates.
Create Buzz: Generate excitement around Godrej Magic Handwash.

Conceptualization

Triveni Media partnered with schools in Delhi and Varanasi, securing permission for outreach. Key activities included:

Posters: Strategically placed visuals with engaging messages to enhance visibility.
Drawing Competition: A creativity-driven contest themed around handwashing, with attractive prizes to encourage participation.
Educational Sessions: Informative and interactive sessions conducted by promoters to reinforce the importance of daily handwashing.

EXECUTION

The program involved actively reaching out to schools, installing posters, conducting the drawing competition, and organizing educational sessions. Feedback was collected to assess the campaign’s effectiveness.

Results and Impact

The program significantly achieved its objectives:

Enhanced brand awareness among school children and parents.
Activated consumers, encouraging product adoption.
Expanded reach through indirect marketing strategies.
Fostered brand advocacy among enthusiastic school children.

Conclusion

Triveni Media’s School Contact Program successfully promoted Godrej Magic Handwash, engaging the school community through creative and educational activities, leading to increased brand awareness and consumer activation.

New Customers

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Towns Covered

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No. of Retailers Connected

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Total Sales

₹ 0