Activity in Numbers

Activity Coverage in Numbers……
STATE
ACTIVITY DAYS
TOWNS COVERED
MANDIS COVERED
PUNJAB 32 46 18
HARAYANA 31 39 17
TOTAL 63 89 35

ACTIVITY RESULTS IN NUMBERS……
STATE
LIVE DEMOS
ON-SPOT SALES
PUNJAB 7088 198
(229)* -6
HARAYANA 6879 309
-10 -222
TOTAL 13967 507

Farmer Engagement Numbers @ Mandi
STATE
ENGAGEMENT @
ENGAGEMENT @
INDIA NOW APP QUIZ
PUNJAB 616 831
HARAYANA 605 923
TOTAL 1221 1754

Youth Engagement Numbers @ Town Market
STATE
ENGAGEMENT @ WHATSAPP QUIZ
ENGAGEMENT @SNAKES & LADDER GAME
ENGAGEMENT @ SELFIE ACTIVITY
PUNJAB 1564 3168 1086
HARAYANA 1271 2594 986
TOTAL 2835 5762 2072

*Average Per Town


Live Demos

(Market)Live demos of Nokia ASHA 230 were given to Youth majorly focusing on:

  • Touch screen Phone
  • Selfie Feature of Camera, Whatsapp and Facebook
  • Whatsapp and Facebook

(Farmers Engagement @ Mandi) Quiz to the farmers by Anchor using India Now app:

  • Anchor to ask Questions on the latest updates at India now app to make the farmers aware about the app

(Farmers Engagement Games @ Mandi)Snakes & Ladder Game:

  • A game to highlight features of ASHA 230 with entertainment to farmers
  • Per Mandi 50 farmers on an average were engaged through snakes & Ladders Games

(Youth Engagement @ Town Markets) Whatsapp Quiz: A game to highlight Whatsapp to youth audience, a quiz on ASHA 230 was played through whatsapp in a group

  • Per town 60 youth audience on an average were engaged through whatsapp quiz
  • MC used to type questions like –
  • In which all colors ASHA 230 is available?
  • Is ASHA 230 is a dual sim or single sim?
  • What all Social Apps are available on ASHA 230?

(Youth Engagement Game @ Town Markets) Snakes & Ladders Game:

  • Game played in Mandi was repeated in town markets as well
  • Per town 117-123 youth audience on an average was engaged through this game
  • This game came to be the crowd gathering & crowd involving game in a group of 5-10 of every age group

(Youth Engagement @ Town Markets) Selfie Activity:

  • Click your own selfie through ASHA 230 & upload it on facebook
  • Per town 40 youth audience on an average was engaged through this game
  • Youth Audience was able to know the self capture photograph feature as well as Facebook app availability on ASHA 230
  • Consumers uploading their selfie #tag with “#selfienokia”

Sales Model-Wise
STATE
230
500
501
502
503
Total
PUNJAB 188 4 1 5 198
HARAYANA 183 36 15 51 24 309
TOTAL 371 40 16 56 24 507