Activity steps designed

  • Ring Your FavoriteMd Fresh Dairy ProductSamples of Fresh Dairy Products were placed on the table & players were asked to ring any one of the product.
  • Prick The Right BalloonPrick the right Balloon having Mother Dairy Product slip
  • Match The RightMatch the right feature with right Product

Covered 50 locations at Delhi NCR on weekends (Friday, Saturday & Sunday)

FIRST WEEK LOCATIONS
21 Jun 13 - Rohini
22 Jun 13 - Rohini
23 Jun 13 - PaschimVihar
Delhi citizen Apts AntrikshApts Ektaapts
Printer Apts Farmer Apts Navbharatapts
Rang Rasayanapts DharamKunjApts CA Apts
SangamApts

SECOND WEEK LOCATIONS
28-Jun-13 - Gurgaon
29 Jun 13 - Noida
23 Jun 13 - 30 Jun 13 - MayurVihar
DevenderVihar UttamGiriApts OCSapts
KendriyaApts DhawalGiriApts Kirtiapts
Hewo Apts-1 AVSApts-1 MedhaApts
Hewo Apts-2 AVSApts-2 Samcharapts
Rail Vihar KendriyaVihar LovelyApts
VigyanVihar HimgiriApts UpkarApts
JalVayuViha B-12-A NirmanApts

THIRD WEEK LOCATIONS
05 Jul 13 -Alkananda , South Delhi
6 Jul 13 - Dwarka
7 Jul 13 - Vaishali,Indrapuramr
NilgiriApts MadakiniApts Vaishali,Indrapuram
GangotriApts UFApts Anukumpaapts
ShivalikApts HimachalDhuladharApts Gaur Galaxy apts
ApporvaCGHS SupertechApts
VrindhavanApts Neelkadamapts
BadhwanApts Sun Breeze Apts
AshianaApts

All the winners of the games plus people coming for enquires were given free samples of Fresh Dairy Products & Ice Cream Scoops.

  • Total of 150 tubs of ice-creams were sampled in 50 RWAs
  • Total of 4825 samples of Fresh Dairy were sampled in 50 RWAs

SAMPLING:ICE CREAMS

Tender Coconut Caramel Corqount Total Samples
50 51 55 150

  • Per RWA on an average each variant tub was sampled
  • Consumers were not aware of these variants before. Almost 99% of the consumers we sampled were first time users
  • 40 % each of Sheer-e-khas& Caramel Corqount were liked by consumers & 20% of the consumers like Tender Coconut
  • Consumers like all together new & different tastes of all the 3 variants
  • Consumers between 10 yrs-30 yrs like Caramel Corquont the most
  • Consumers between 30 yrs& above like Sheer-e-khas the most

SAMPLING : FRESH DAIRY

MisthiDoi
Yogurts
Lassi
Blueberry
Mango
Green Apple
Orange
Rasberry
Normal
353 252 292 1286 1146 174 280

  • First week of the activity,all the above mention ed products were sample but laterononly,Green Apple & Orange YogurtsalongwithMilkcakeweresampled
  • Very few consumers were aware of the Mother Dairy Milk Cake before the activity
  • Consumers with age group 35 years & above like the taste of Milk Cake.
  • Consumerswithagegrouplessthan35yearsfindverysugarytasteofMilkCake
  • AmongYogurts,consumerslikemoreofGreenappleascomparetoOrange

Sales.

  • Total of 806 tubs of ice-creams were sold in 50 RWAsT
  • Total of 1186*units of Fresh Dairy were sold in 50 RWAs

SALES : ICE CREAMS

Sheer-e-Khas Tender Coconut Caramel Corqount Total Units Sold
326 131 349 806

  • Offer Scheme of Rs 50 off on MRP of Rs.250 was run to ensure On-spot sales
  • Banners of the scheme was installed inside the RWA
  • Sales of total amount of Rs.161200 was done in 50 RWAs.
  • Maximum Sales happened in Gurgaon &DwarkaRWAs . Their sales volume was Rs.26000 each

SALES : FRESH DAIRY

MishtiDoi
Yogurts
Lassi
Paneer
Milk Cake
Blueberry Mango Green Apple Orange Rasberry Normal Mango Strawberry
127 129 111 98 111 30 156 178 151 59 36

  • Offer Scheme of Rs 5 off on MRP of Rs.55 at Paneer plus Rs. 10 off on MRP. Of Rs.150 at Milk Cake was run to ensure On-spot sales
  • Banners of the scheme was installed inside the RWA
  • Sales of total amount of Rs.24679 was done in 14 RWAs.