Activity steps designed

Creating new Retailers of Expert Rich Crème

  • Selling out Expert Rich Crème to new retailers: Offering them to buy Expert Rich crème with a scheme
  • Brand Engagement among Retailers : Making the retailers aware about the shade colours available in Expert Rich Crème
  • Visibility :Putting up Banners/ Posters/ Danglers on the newly created retail outlet

New Retailers Activated

  • Activated 3776 Retailers in 234 towns
  • Sold 93095 packs of Expert Rich Crème to newly created retailers
  • On average 16 new retailers were created per town per day

Conversion of Retailers into Productive one

  • 70% of the retailers met by the team were converted into productive retailers

  • Enrolled 287 Wholesalers in 234 towns
  • Sold 58320 units to wholesalers
  • On an Average 253 units per town per day were placed at Wholesale outlets

65% of the Wholesalers met by the team were converted into productive wholesalers


  • Activated 1964 Retailers in 234 townss
  • Sold 15721 unitsto retailers
  • On an Average 68 units per town per day were sold to retailers ;visiting wholesale markets

66% of the Customers met by the team were converted into productive customers in wholesale market