Activity steps designed

Creating new Wholesalers for Britannia Cookies

  • Participation Gift for WS stocking Britannia Cookies : Reebok Wrist Watches
  • Best Ws award for selling maximum units of Britannia Cookies : Steam Iron

Retailer Engagement Program

  • Dissemination of information to Retailers : Communicating USPs of Britannia Cookies : Running TVC at Kiosk
  • Pushing them to buy in bulk quantity : Communication of offer of the day through leaflets , scratch cards
  • Creating new retailers : Redemption coupon for first time buyers of cookies : Discount on second time purchase

Visibility Drive

  • Creating buzz in the WS markets : Moving Cookies Pack-shot Walking Inflatable, Branded vehicle moving in the WS markets doing audio announcements. Installation of Tin plates for brand recall post the activity
  • Highlighting offer of the day : Putting up scheme banners & posters in the market

Route wise district mapping

  • Route 1 : Districts Covered: Siwan & Saran
  • Route 2 : Districts Covered: Paschim & Purab Champaran
  • Route 3 : Districts Covered: Muzafarpur & Samstipur
  • Route 4 : Districts Covered: Rohtas & Gaya

Activity State: Madhya Pradesh

  • Total Activity Days: 253
  • Total Towns Covered : 234

Channel Partners Activated

  • Out of the retailers activated 3218 were first time buyers of Cookies
  • Enrolled 1686 Wholesalers in 113 towns
  • Enrolled 1686 Wholesalers in 113 towns

On average 70% of the retailers visiting the Ws market were converted on daily basis


Sales in Units & Amount to retailers

  • Sold 13,97,736 packs of Cookies in 113 towns
  • Done Rs.70,15,303 Volume in 113 towns

Sales in Units & Amount to consumers

  • Sold 8575 packs of Cookies in 113 towns
  • Done Rs.42,930 Volume in 113 towns

Activity steps designed

Direct & Indirect Contacts

  • People intercepted through activity
  • On spot conversions

A total of 63557 retailers were contacted during the activity , out of which 44294 were converted on-spot , i.e. on average 70% retailers were converted on spot

Sale in Units & Amount : WS Markets